New Look,
Same Care.
Over the upcoming months, you might notice things look a little different. That’s because Jordan Valley Community Health Center is now Jordan Valley Health.
We are transitioning to an updated name and look.
Why A Rebrand?
Jordan Valley Health has grown—both in how we care and who we’re able to help. No matter where we are though, our goal stays the same: to make care easier, closer to home, and better for everyone.
In 2025, we took intentional time to listen to our fellow team members, patients, and the community. We challenged ourselves to consider how we can improve serving one another and our patients—not just in what we do, but in how we show up.
During that research process, it became clear that the organization’s name did not communicate who we were fully. The name Jordan Valley Health better communicates the breadth of care provided to patients while still staying true to our roots. The other visual elements of the brand, including one of the fonts, posed potential readability challenges for some. The new identity is original, inclusive, and rooted in what patients and team members said quality care should feel like.
We also learned that what makes Jordan Valley special isn’t just access—it’s connections. It’s the trust between our provider and patients. It’s the pride our team feels in helping people take charge of their own care. It’s the way healthcare is done differently here—not because it’s easy but because it’s the right way to care.
Our new look is more than a new name and logo. It’s a promise to keep improving—for you and for the communities we serve. Because at Jordan Valley Health, we don’t just respond—we rally.
2025 Community Health Report Dashboard
In spring 2025, Jordan Valley Health reached out to local nonprofits and community organizations to better understand barriers to healthcare, trust in healthcare systems, and awareness of affordable health options.
The purpose of this research study was simple: to listen, learn, and apply what we heard to improve how healthcare is accessed, understood, and experienced across the region.
Click the View the Dashboard button to learn about this research and the 2025 Community Health Report Dashboard that followed.
Frequently Asked Questions & Answers
Did Jordan Valley Community Health Center get acquired?
No, we did not get acquired or merge with another organization.
Why change the name to Jordan Valley Health?
The name Jordan Valley Health communicates the range of health services offered and remains distinct from other organizations regionally named “Jordan Valley.”
The word “Center” was removed from our name because we’ve grown to be much more than a single location.
In some cases, using the word “Community” was associated with negative healthcare delivery stereotypes. We want to minimize confusion with other organizations while maintaining clarity of who we are.
Now our name is simple and clear: Jordan Valley Health.
But, I liked the tree. Is it going away?
Even though the tree logo originated with the Jordan Valley Park in Springfield, it’s become part of us, too. You may find it hidden in some of our illustrations. It is one way we remember our journey while celebrating our growth.
What is changing and what is not?
You may notice a new look, but the care we provide remains the same. Our services, our commitment to expanding healthcare access, and our dedication to serving our community have not changed.
What do you mean by, “We See You?”
This phrase is more than our tagline. It means that we literally provide healthcare for individuals of all backgrounds, incomes, and stages of life. But more importantly, “We See You” means we show up to heal with consistent care that doesn’t judge and empowers others to lead a healthier life.
Why a bear?
Our new logo features a mother bear and her cub—a symbol of caretaking and resilience.
Bears embody many features, including:
- Strength: Bears are powerful and resilient, like the communities we serve every day.
- Protection: A mother bear provides and defends what matters most. We do the same—going beyond basic health care to help you build a healthier life.
- Curiosity: Bears are naturally curious. Helping others, addressing problems, improving outcomes, and innovating in healthcare all require curiosity, listening, and learning.
- Connection: Just as a bear and her cub are never apart, you’ll never face your health alone at Jordan Valley Health.
- Balance: Bears are both strong and gentle—a reminder that great care combines confidence with compassion.
The bears in our logo represent the deep care and affection at Jordan Valley Health, how we nurture our team and our community, and how we empower our patients to protect their own health.
Press Release
Interested in learning more about our rebrand? Click the button to read the press release.
If you are a member of the media and would like a press kit, email us at [email protected]
